000 00547nam a2200181 a 4500
008 970106s1970^^^^xxua^^^^^f^^^^000^0^eng^d
035 _aMX001000209304
050 _aHF5415
_bB77
100 _aBuell, Victor P.,
_eautor
245 1 0 _aHandbook of modern marketing. carl heyel:
_bCoordinating editor.
264 1 _aNew York :
_bMcGraw-Hill,
_c1970
300 _a1 volumen
336 _atexto
_2rdacontent
337 _asin medio
_2rdamedia
338 _avolumen
_2rdacarrier
650 4 _aMercadotecnia
700 1 _aHeyel, Carl,
_d1908-
999 _c6081
_d6081