000 00650nam a2200205zi 4500
005 20220228104414.0
008 070221s1971 xxu 000 0 eng d
035 _aMX001000151170
050 _aHF5415
_bK67
100 1 _aKotler, Philip,
_eautor
245 1 0 _aMarketing decision marking :
_bA model building approach /
_cBy philip kotler, and holt, rinehart, 1971
264 1 _aNew York :
_bHolt,
_c1971
300 _a720 páginas
650 4 _aMercadotecnia
_xAdministración
700 _aRinehart, Holt.
336 _atexto
_2rdacontent
337 _asin medio
_2rdamedia
338 _avolumen
_2rdacarrier
999 _c4161
_d4161