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| 008 | 110824s2011 xxua 000 0 eng | ||
| 020 | _a9781605667928 (encuadernado) | ||
| 020 | _a1605667927 (encuadernado) | ||
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_aHandbook of research on digital media and advertising : _buser generated content consumption / _c[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns |
| 264 | 1 |
_aHershey, Pennsylvania : _bInformation Science Reference, _cc2011 |
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| 300 |
_axxvi, 742 páginas : _bilustraciones |
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_aPublicidad _xAspectos sociales |
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_aMercadotecnia por Internet _xPlanificación |
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| 650 | 0 | _aComportamiento del consumidor | |
| 650 | 0 |
_aMedios digitales _xAspectos sociales |
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| 700 | 1 |
_aEastin, Matthew S., _eeditor |
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_aDaugherty, Terry, _d1971- , _eeditor |
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| 700 | 1 |
_aBurns, Neal M., _d1933- , _eeditor |
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_atexto _2rdacontent |
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_asin medio _2rdamedia |
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_avolumen _2rdacarrier |
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