TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Measuring advertising effectiveness
T2  - McGraw-Hill series in marketing
AV  - HF5821 L79
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Publicidad
ER  -