Lucas, Darrell Blaine  1902, <br/><br/>
Measuring advertising effectiveness / 
Darrell Blaine Lucas, Stewart Henderson Britt 
 - 399 páginas 
 - McGraw-Hill series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>LC Class. No.: </label>HF5821  / L79