TY  - BOOK
AU  - Wiechmann, Ulrich E.,
TI  - Marketing management in multinational firms: The consumer packaged goods industry 
T2  - Praeger special studies in international economics and development
SN  - 0275558509
AV  - HF5415.13 W54
PY  - 1976///
CY  - New York
PB  - Praeger
KW  - Mercadotecnia
KW  - Administración
KW  - Empresas internacionales
ER  -