Wiechmann, Ulrich E., <br/><br/>
Marketing management in multinational firms :  The consumer packaged goods industry / 
Ulrich e. wiechmann 
 - 103 páginas 
 - Praeger special studies in international economics and development .
<br/><br/><label>ISBN: </label>0275558509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--Administración<br/>Empresas internacionales
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W54