TY  - BOOK
AU  - Buell, Victor P.,
AU  - Heyel,Carl
TI  - Handbook of modern marketing. carl heyel: Coordinating editor
AV  - HF5415 B77
PY  - 1970///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadotecnia
ER  -