Kotler, Philip, <br/><br/>
Marketing decision marking :  A model building approach / 
By philip kotler, and holt, rinehart, 1971 
 - 720 páginas 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--Administración
<br/><br/><label>LC Class. No.: </label>HF5415  / K67