TY  - BOOK
AU  - Mesly,Olivier
TI  - Marketing projects
T2  - Best practices in portfolio, program, and project management
SN  - 9781138197879
AV  - HF5415 M442
PY  - 2020///]
CY  - Boca Raton
PB  - CRC Press
KW  - Mercadotecnia
KW  - Metodología
N1  - "An Auerbach Book"-- Portada
ER  -