TY  - BOOK
AU  - Cox, Keith Kohn,
AU  - Enis, Ben M.
TI  - The marketing research process: A managerial approach to purchasing relevant information for decision making 
AV  - HF5415.2 C68
PY  - 1972///
CY  - California
PB  - Goodyear publishing
KW  - Investigación de mercado
ER  -