TY  - BOOK
AU  - Mohr,Jakki J.
AU  - Sengupta,Sanjit
AU  - Slater,Stanley F.
TI  - Marketing of high-technology products and innovations
SN  - 0131411683
AV  - HC79.H53 M64 2005
U1  - 620/.0068/8 22
PY  - 2005///
CY  - Upper Saddle River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Industrias de alta tecnología
KW  - Mercadotecnia
ER  -