Mohr, Jakki J., <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr, Sanjit Sengupta, Stanley Slater 
 - 2nd ed. 
 - xx, 450 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>0131411683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrias de alta tecnología--Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HC79.H53  / M64 2005 
<br/><br/><label>Dewey Class. No.: </label>620/.0068/8