TY  - BOOK
AU  - Britt,Steuart Henderson
AU  - Boyd,Harper W.
TI  - Marketing management and administrative action
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5415 B75
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadotecnia
ER  -