TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
T2  - The Prentice-Hall international series in marketing
SN  - 0130122173
AV  - HF5415.13 K67 2000
U1  - 658.8 21
PY  - 2000///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Mercadotecnia
KW  - Administración
ER  -