TY  - BOOK
AU  - Lele, Milind M.,
TI  - Creating strategic leverage: Matching company strenghts with market opportunities 
SN  - 0471631426
AV  - HF5415 L45
PY  - 1992///
CY  - New York
PB  - J. Wiley
KW  - Mercadotecnia
ER  -