TY  - BOOK
AU  - Rowland, A. Westley
AU  - Fisher, James L.,
TI  - Handbook of institutional advancement
T2  - The Jossey-Bass series in higher education
SN  - 0875896898
AV  - LB2342.8 H35 1986
PY  - 1986///
CY  - San francisco
PB  - Jossey-Bass
KW  - Relaciones públicas
KW  - Universidades y colegios
KW  - Estados Unidos
KW  - Publicidad colegial
KW  - Recaudación de fondos educativos
KW  - Publicaciones escolares
KW  - Universidades
KW  - Admisión
N1  - "a modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management" -- anteportada
ER  -