TY  - BOOK
AU  - Fraser-Robinson, John,
AU  - Mosscrop, Pip
TI  - Total quality marketing: What has to come next in sales, marketing and adversiting 
SN  - 0749403896
AV  - HF5415 F75
PY  - 1991///
CY  - London
PB  - Kogan page
KW  - Mercadotecnia
ER  -