TY  - BOOK
AU  - Certo,Samuel C.
AU  - Peter,J.Paul
TI  - Strategic management: A focus on process 
T2  - McGraw-Hill series in management
SN  - 0-07-010446-8
AV  - HD30.28 C46
PY  - 1990///
CY  - New York ; México
PB  - McGraw-Hill
KW  - Planificación estratégica
ER  -