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Wiechmann, Ulrich E.,

Marketing management in multinational firms : The consumer packaged goods industry / Ulrich e. wiechmann - 103 páginas - Praeger special studies in international economics and development .

ISBN: 0275558509

Subjects--Topical Terms:
Mercadotecnia--Administración
Empresas internacionales

LC Class. No.: HF5415.13 / W54