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Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler - Millennium ed. - 718 páginas - The Prentice-Hall international series in marketing .

ISBN: 0130122173

Subjects--Topical Terms:
Mercadotecnia--Administración

LC Class. No.: HF5415.13 / K67 2000

Dewey Class. No.: 658.8